Note: These tools are free to use, however we have placed a daily limit of 8 requests per IP address to minimise the load on our server.

A small subscription will remove this limitation, the need to enter the "captcha" verification on every request, optionally hide the advertisements shown and enable a clearing of the cache results.

Extra tools will be available to subscribed users as they become available. Currently the only additional tool is the Google last-cached date.

Page tools

Meta tags
View all meta tags defined on the page

These tags contain information about a web page. Nowadays, most of these tags are ignored by the majority of search engines for ranking purposes. Still it makes sense to include the tags as a method of providing information. Avoid overloading the tags with repetitive and irrelevant word and phrases. Pages containing tags that don't follow this suggestion run the risk of being classified as "spammy".

report-card
A quick analysis report on the health of the page

This is a quick SEO overview of the web page. A full analysis will take into account a multitude of on-page factors over all pages on the website and interrogating a variety of sources about the off-page factors. While some SEO "experts" may disagree with the ultimate ratings we have derived, most will agree that these factors all contribute to the success of the site. One we consider critical is the validation of the HTML code. If the page does not validate, the potential exists for problems for the search engines when they attempt to classify the page, and probably the site as a whole. It can also cause rendering problems in a range of browsers.

Server headers
Headers sent by server when page is requested

This tool shows the "headers" sent by the server, where the website is hosted, to the requester of the page - usually the visitor's browser. In most cases, this information is only of interest when checking for page redirections or for expiry dates of various files.

Keywords on page
Show frequency of words & phrases on page

A simple breakdown of the words on the page, ordered by the frequency of their appearance. Single words as well as 2 and 3 word phrases which appear in the page title, meta description and meta keywords are flagged.

This tool can show whether the page text has been crafted to reflect the importance of various keyword phrases, and may also highlight other phrases which could be expanded.

Page load time
See page load time from 3 different servers
One of the first things visitors notice about your site. A slow page load can be irritating and some less patient visitors may give up on the site and try elsewhere. The poor response can be caused by a multitude of factors. e.g. physical distance between visitor and server, the capacity of the networks at various stages along the path, the size of the page (or objects on the page) and how busy the website's server is when the request is made.

This tool tests the time taken when a request is made by a visitor (in this case one of our servers) in different locations in the world. Obviously a server in USA should be faster to receive a page from a website which is hosted in USA, while an Australian server should be faster to receive a page from an Australian website.

Robot/Spider view
See how page appears to a robot / spider

A spider or crawler does not see those nice images or flash movies you have installed on your website. It only "sees" words, and hopefully lots of them.

This tool attempts to show the page just as a spider would see it. Any loss of your message here may lead to the page being poorly classified by the search engines.

Page and object sizes
Show size of objects referenced on the page

Objects are split between internal (those which are on this website) and external (strangely enough objects from another website). This listing of objects can give a good feel for the type of page i.e. either top-heavy on images and appearance or focussed on providing information.

The number and size of objects on a page can affect the page load time. Simply put, the greater the number of objects / files and the greater their size the slower the page will take to load.

We have limited the number of objects checked on each request to avoid overworking our server when a page containing a large number of objects is requested. Repeatedly requesting the page will ultimately mean that the size of all objects will be determined and therefore the total size of the page and all its contents will be available.

Links on page
Show all links on page sorted by internal or external

A simple breakdown of all links from the page. The links are split between those internal links referring to other pages within the website and the external links pointing to other websites.

This can be useful to gain an idea of the structure of other pages on this website and the types of websites the page is linking to.

website cloaking
Show when Google last cached the page

Google, Yahoo & Bing all request pages, just as a visitor using their browser would, from the website. When the search engine crawlers are presented with a different page than a visitor would receive, this is called cloaking. For a more complete definition, see what Wikipedia has to say.

Google last cached
Show when Google last cached the page

A quick way of determining when Google last visited this page.

Access to server traffic logs will provide more accurate information about when Google and the other engines visit to scrape the website. A method of determining this information for the other engines is not yet available.

Domain tools

DNS info
View the available Domain Name System (DNS) info

DNS stands for Domain Name System. A complete explanation can be found at wikipedia. In simple terms DNS is the way that each domain can be found on the internet for sending mail or visiting the website.

The information produced by this tool shows the beginning of the translation process of a domain name into a numeric code which is then used to locate the server where the domain can be found.

Who-is info
View domain ownership info

Standard information about all domains is stored by the central registries. Most of this information is publicly available and for each domain is limited to the name of the registrar, the name and email address of the registrant and technical contact. This tool shows the information which can be retrieved by an automated process.

While many companies may not understand the significance of the information held, those who allow anyone other than the owner or a current employee of the company to be the registrant are open to potential difficulty. For example, if your domain is not renewed because you do not receive the renewal advice, the website can be removed from the internet DNS. This means the website cannot be found and email will be undeliverable. Recovery from this circumstance is not certain, and even if it is possible the website can be unavailable for several days.

In most cases updating the contact information is a matter of contacting the registrar. This can sometimes prove to be difficult if the registrar is off-shore. It is always safest to ensure the information is correct.

Google index
See how Google has indexed this site

This option issues a search request to Google to view the pages already classified and stored within its database for the site.

The title and a description for each page is shown, giving you the opportunity to determine whether changes need to be made to any page and verify they have indexed all your important pages.

MSN (bing) index
See how MSN has indexed this site

Bing is the new name for MSN. Pretty catchy huh!!

This option issues a search request to Bing to view the pages already classified and stored within its database for the site.

The title and description for each page is shown, giving you the opportunity to determine whether changes need to be made to any page and verify they have indexed all your important pages.

Yahoo index
See how Yahoo has indexed this site

This option issues a search request to Yahoo to view the pages already classified and stored within its database for the site.

The description for each page is shown, giving you the opportunity to determine whether changes need to be made to the title tag for any page and verify they have indexed all your important pages.

robots.txt
Validate and display the robots.txt file

The robots.txt file is how you tell the search engines what files and directories on your website they should not visit. A lack of a robots.txt file means the engines will examine as much of your site as they can discover.

This tool validates the robots.txt file to ensure the structure is correct and the file is not corrupted. Either problem can result in the site being excluded from search results.

It should be noted that while the major engines honour your instruction, not all robots (or spiders or crawlers) will be as accommodating and will crawl everywhere they can find.

sitemap
Validate and display the sitemap.xml file

The sitemap is the easiest way to let the major search engines know how to navigate around a website. This may be superfluous if all navigation on the website is in standard HTML and all pages are linked but is still valuable insurance and remains the preferred method the search engines use to verify they have checked each page on the website.

This tool attempts to validate an XML sitemap, if it can be found.